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Pringles + High Frequency Stores

#tiendArte

Challenge

Gain visibility in HFS (High Frequency Stores), with a low budget, in these retail environments currently swamped with communication from different brands competing for space.

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The Solution

We created Tiendarte, a high impact activation with a powerful brand message by inviting several urban artists who expressed their art on the front face of the stores with a powerful brand message.
During the activation, we invited people from the surroundings and some local social media influencers to create buzz of this new Pringles initiative.

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Results

The action became viral in all social media, spreading this initiative and not only generating brand awareness but also capturing the attention and desire to participate of other urban artists and retailers.
We bought art to the neighborhoods, neighbors and stores owners won.
We achieve outdoor Brand presence, at a low cost.
Additional exhibitions were installed, having a positive effect on sales.


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