To develop a branded iconic device that would reinforce the connection between the occasion and Fanta, in such a way that teens around the globe would find it appealing enough. In addition, the device needed to accommodate to different market needs in terms of communication.
The design of a branded ownable Snacking cup ideal for snacking on the go. The cup’s design leverages strong branding cues while delivering convenience by incorporating an insert with capacity to hold snacks on top of the liquid making it very easy to snack on the go. This cup was part of the Global Shopper Marketing Toolkit.