Market
USA
Capabilities
Promotions
Client
Sazerac
99 Brand
Summer Promotion
WHY:
Millennial consumers were more eager than ever before to get back out and socialize during the summer season and were often topping off their hard seltzers with flavored liquors to get the party started.
WHAT:
We needed to create a multi-channel shopper program that would appeal emotionally to this consumer, using promotional hooks as incentive to stock up on the portfolio of 99 Brand liquors for their seltzer top-off behaviors.
HOW:
We developed a seasonal program with cues to 1990s nostalgia, including fun gifts-with-purchase and promo offers that drive transactions.We designed disruptive modular solutions to fit each channel and retailer space, encouraging stock-up and trial.
