Moms want to bring the family together. Busy schedules and fast-paced living make it hard for these moments to happen as often as we’d like. Our strategic approach needed to acknowledge the reality of today’s shopper and her lifestyle needs, focusing on modern-day mealtime solutions and helping the retailer be the destination to find them– while ensuring Coca-Cola is always an integral part of the occasion.
Busy schedules and fast paced living make it harder for these moments to happen spontaneously.
Coca-Cola can help Mom reimagine moments of togetherness at home with food, however they may happen. Coke will empower Moms to create these genuine moments with family, anytime and anywhere. The gathering may be small or large, but Coke and food will be there to make a difference – and add specialness – to the moment.
In the creative we will depict at-home, spontaneous family moments Mom can relate to, relieving her from everyday pressures, and encouraging her to make her own togetherness moments happen. In our messaging we encourage Mom to “make together happen” – however that comes to life.
By developing interactive retail theater displays, culturally-relevant bundle solutions, and targeted digital media communications we aimed to engage with Mom where she already is, with Coca-Cola being with her along the entire journey to help inspire and deliver on the mealtime solutions she needs to make together happen, in a new, modern-day way.
We partnered with key retailers to develop exclusive programs tailored to their shopper needs, still anchored around the meal time platform, offering customized, ownable solutions.