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Coca-Cola + Walmart Mexico

A little cart goes a long way

 

Background

As part of the the new ONE BRAND strategy Coca-Cola is looking to connect with its shoppers on one of its main distribution channels (Modern Trade) with the key customer Walmart.

Challenge

Create a brand activation that can connect and communicate the new strategy and brand values to the Walmart Shoppers.

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The Solution

Based on a shopper insight (shopping carts out of place), the agency developed an activation idea that uses one of the main areas of the self service store.

To achieve it, a special Coca-Cola “vending machine” will recognize and reward the shoppers that consider their fellow shopper by leaving their shopping carts in its place so they can “taste the feeling”.

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Results

Video to be aired on social networks.

Contact

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